Beachbody is Fighting P90X Piracy
From the Desk of Jonathan Gelfand
Senior Vice President Business Development and General Counsel
The Battle Against Piracy Rages On.
Everyone knows that counterfeit products hurt all of us, but most do not fully understand just how serious the effects
of piracy really are. While it causes immeasurable harm on a global basis—such as funding terrorism and organized
crime, causing identity theft, and contributing to lost business and jobs—it also significantly harms companies,
governments, and consumers. Beachbody® is a victim of this problem, and we know that you, as Independent Team
Beachbody Coaches, also suffer from the illegal stealing, manufacturing, importing and selling of counterfeit
Beachbody products.
We’re fighting the pirates and getting results.
Knowing the critical impact piracy has on Beachbody’s business, as well as the businesses of all our dedicated
Coaches, Beachbody has created an Anti-Piracy Group, which I am personally leading. The members of this group
are dedicating significant time, efforts, and resources to battle this issue every day. And we’re getting real results
from our numerous efforts.
In the first half of 2010 alone, we have:
• Enforced against 1,314 Web sites selling counterfeit product
• Taken out more than 38,000 online auction/marketplace listings, which account for an
estimated volume of more than 13 million units of product valued at more than $281 million
• Removed 787 sponsored link-type ads on Google, Yahoo, Bing, and Facebook
• Removed more than 100,000 links to unique downloads of our titles
• Brought or continued existing lawsuits against more than 40 individual pirates
• Sent well over 1,400 Cease and Desist letters to counterfeiters
• Entered into settlement agreements with more than 150 counterfeiters
Government agencies are jo ining us in the battle.
Every few months, I travel to Washington, D.C. to conduct several meetings with government officials and regulatory
agencies, such as the International Trade Association and Immigration and Customs Enforcement, to help rally
additional support for our cause and to increase awareness of the severe impact counterfeiting has on Beachbody
and on each and every one of you.
Similarly, our Intellectual Property Counsel David Squellati, my right-hand man on our Anti-Piracy Group who has
more than 11 years’ experience in intellectual property and anti-piracy arenas, is assisting Customs agencies with
criminal investigations and prosecutions of counterfeiters. Our hard work has resulted in close to 150 government
seizures of more than 5,700 units of our product in the first half of 2010 alone, as well as multiple ongoing criminal
investigations and prosecutions.
While the numbers look impressive, we’re not satisfied.
To help Customs authorities more effectively spot and seize counterfeit merchandise, David is now traveling
nationwide to train officers from 30 ports and express mail facilities. This activity is increasing the awareness of
the piracy issues we face and will hopefully encourage these officers to more rigorously support our efforts in the
seizure of counterfeit product.
We’re committed to stemming the tide of piracy and the damage it causes to Beachbody and to each of you. You have
my word that we are constantly battling counterfeiting. Of course, you can help as well. If you ever learn of suspect
activity, please let us know by sending an email to antipiracy@beachbody.com
Update: And now, as of spring 2015, you can now stream P90X, P90X2, P90X3, Insanity or many of the Beachbody workouts right to your tablet, phone, computer, Roku, Amazon Firestick or any internet connected device. You also have access to all of the Nutrition Guides and Workout Guides. We’re so confident in the value our streaming provides that you can try if FREE for 30 days. So not sure if you want to do P90X2 or P90X3? Try them both out and go from there. All you have to do is go to Beachbody On Demand to start your FREE trial.
5 Comments
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my dauter bought p90x videos . never used them.tried to sell them on e-bay.beach body.had the listing removed.not copys all orignal.its been more than 90 days. so cant get refund.she wants to sell them.
Please contact me regarding a workout system that I purchase and listed on ebay. You had it pulled declaring that it is a pirate set.
I don’t know why you said that and I would like to speak to you about why you had my listing pulled. It doesn’t seem to have anything to do with your program.
Thanks, Linda
@Linda I had nothing pulled. Beachbody corporate might have had it pulled so you should contact them to discuss this directly.
Hi :
i wanna report a lot of seller sell fake insanity and beachbody product from china. your company lost $5,000,000 a year, maybe more. i know this replica business. i can help your company fight with the relica.
contact me or let me know who i can talk. they sell fake beachbody from china for over 4 years. hired me as your partner .
Text me. or email me let me give you guys more info
text me (818) 275-4122
@Mosta You can send an email to antipiracy@beachbody.com and they will look into it.. Thank you for your concern.